​MEDIA
Tests/Pilots

​Snagajob ––
  • Piloted early summer 2018 – good ROI and response.
  • R&r recommended longterm contract. Not signed due to leadership turnover.
  • Could greatly decrease overall spend.
  • Snag platform has changed a lot since then. New coverage is all CPC and used when needed.

Appcast (programmatic) ––
  • Piloted Spring 2019 – higher ROI with same response as direct placement.
  • Non-critical areas responded typical to free organic coverage.
  • High need areas did not respond well and costs were higher than placing market specific media.
  • Did not recommend use moving forward because need based 

​TextRecruit ––
  • Negotiated initial contract and assisted with implementation.
  • Assisted as liaison between tech and users throughout original contract.
  • sweetgreen re-signed contract direct.



​CURRENT MEDIA MIX  
What are you using now?

Indeed ––
  • Using mainly Hosted solution. Have used Indeed Hiring Events with great success.
  • Cost/"need to use" can be brought down considerably with optimization of organic feed and title keyword review.
  • Spent $22,840 Jan-Mar –– received 8,506 sponsored applies –– CPA is $2.68, well below the market averages, especially for sweetgreen's tougher markets (namely San Fran and Boston).
  • Ultimately would like ATS data for more granular analysis of cost vs. apply/hire.

Craigslist ––
  • Use market by market.
  • Traffic and results gaining again with current unemployment.
  • Recommend revisiting strategy to best take advantage of this media.
  • Craigslist only media that with additional fee to post.

Culinary Agents, Poached, ZipRecruiter, Facebook ––
  • Media all used based on market and recruiter need.
  • R&r provides recommendations on which markets work best with the smaller boards.



​PROJECTS
​Discussed/Recommended

​Video ––
  • Presented to Greg and Marnie with options.
  • Also presented to Aishah Hunter (Regional People Team) about helping with a realistic job preview, including video.
  • Many opportunities to use video in.
  • Promoting and accenting recruitment message.
  • Offer recorded and edited segments, as well as live segments.

​Social Media Recruitment Strategy ––
  • A lot of new options to explore in high need markets.
  • Ran Instagram Feed ads and Google Ad Words for Denver openings.
  • New ad platform options on Youtube, Snapchat, Facebook and Google.
  • Live chats with team members the newest option producing results.
  • Providing team member produced pod casts.
​


Ghost Feed/Job Board ––
  • Reviewed with leadership during in-person review.
  • Optimizing the Greenhouse job feed to improve aggregation results and control jobs displaying on public job boards.
  • Impacts results and spend with Indeed/other media.
  • Increases engagement on Google.

Communication Portal ––
  • R&r has full Resource Sourcing Guide Solution.
  • Presented to recruiters and received well –– reviewed with leadership during in-person review.
  • Presents market to market solutions – free, community and paid.
  • ​Provides order system with reporting.